icccomputercentre.com

Whatsapp Instagram Facebook Youtube

ICC COMPUTER CENTRE

Menu

Digital Marketing 2025 – Complete 6 Months Course

Learn SEO, Social Media, Google Ads, Email Marketing, Content Marketing, and Analytics with 100% practical training.
Master the latest strategies & tools to grow any business online.

📍 Dwarka Mor | Job-Oriented Digital Marketing Course

Book Your Free Demo Class

Course Overview

At ICC Computer Centre, Dwarka Mor, the Digital Marketing Course is designed to provide students with complete knowledge of online marketing strategies and tools that are highly demanded in today’s business world. This course covers SEO, social media marketing, content marketing, Google Ads, email campaigns, influencer marketing, and web analytics.

Students will learn how to promote businesses, generate leads, increase brand visibility, and drive sales using digital platforms. The training is 100% practical, with real-time projects, live campaigns, and case studies.

By the end of the course, learners will be able to plan, execute, and optimize online marketing campaigns, making them industry-ready professionals.

Course Content

1. Introduction to Digital Marketing

 

  • Digital Marketing vs Traditional Marketing

  • Importance of Digital Marketing in Business

  • Latest Trends in Digital Marketing

  • Understanding Digital Channels

  • Scope of Digital Marketing Careers

  • Key Terminologies in Digital Marketing

  • B2B vs B2C Marketing Strategies

  • Role of Digital Marketing in Startups

  • Evolution of Online Marketing

  • Future of Digital Marketing

  • Basics of Domains & Hosting

  • Choosing a CMS (WordPress/others)

  • Website Structure & Navigation Planning

  • Mobile Responsive Design

  • SEO-Friendly Website Setup

  • Installing Essential Plugins

  • Landing Page Creation

  • Forms & Lead Capture Setup

  • Website Speed Optimization

  • Website Security & Backup

  • On-Page SEO Fundamentals

  • Off-Page SEO (Link Building)

  • Technical SEO

  • Keyword Research & Analysis

  • Competitor SEO Analysis

  • Content Optimization

  • Image & Video SEO

  • Local SEO Optimization

  • SEO Tools (Ahrefs, SEMrush, Ubersuggest)

  • Tracking SEO Results

    • Introduction to Google Ads

    • Search Campaign Setup

    • Keyword Match Types

    • Writing Ad Copies

    • Ad Extensions

    • Conversion Tracking Setup

    • Quality Score & Ad Rank

    • Bidding Strategies

    • A/B Testing in Ads

    • Analyzing Campaign Performance

    • Display Ads Overview

    • Types of Display Ads

    • Banner Designing Tools

    • Audience Targeting

    • Contextual Targeting

    • Remarketing Campaigns

    • Placement Targeting

    • Budget Allocation

    • Display Ad Metrics

    • Optimizing Display Campaigns

  • Importance of Social Media in Business

  • Facebook Marketing

  • Instagram Marketing

  • LinkedIn Marketing

  • Twitter (X) Marketing

  • YouTube Marketing

  • Pinterest Marketing

  • Social Media Trends

  • Social Media Content Strategy

  • Measuring SMM Performance

  • Facebook Ads Manager Overview

  • Audience Targeting in FB Ads

  • Campaign Objectives

  • Ad Creatives & Formats

  • Instagram Sponsored Ads

  • Pixel Setup & Retargeting

  • Lookalike Audience Creation

  • Ad Budget & Bidding

  • A/B Testing of Ads

  • Analyzing Campaign Insights

  • Setting up LinkedIn Profile & Page

  • Content Strategy for LinkedIn

  • LinkedIn Ads Overview

  • Sponsored Content Creation

  • LinkedIn Lead Generation Forms

  • Building Professional Network

  • LinkedIn InMail Campaigns

  • B2B Marketing Strategies

  • Measuring LinkedIn Analytics

  • LinkedIn Case Studies

  • etting Up YouTube Channel

  • Video SEO Optimization

  • YouTube Shorts Strategy

  • Monetization Rules & Policies

  • YouTube Ads Overview

  • Video Editing Basics

  • Audience Retention Techniques

  • YouTube Analytics & Insights

  • Creating Viral Content Strategy

  • Collaborations & Influencer Marketing

  • Importance of Content in Digital Marketing

  • Types of Content (Blog, Video, Infographics)

  • Content Creation Process

  • Blog Writing Strategies

  • Storytelling in Marketing

  • Repurposing Content

  • Content Promotion Techniques

  • Content Calendar Planning

  • Tools for Content Creation

  • Measuring Content Performance

  • Introduction to Email Marketing

  • Building an Email List

  • Crafting Email Campaigns

  • Personalization in Emails

  • Email Automation Tools

  • Designing Effective Newsletters

  • Avoiding Spam Filters

  • A/B Testing Emails

  • Email Campaign Metrics

  • Drip Campaign Strategy

  • Introduction to Influencer Marketing

  • Identifying Right Influencers

  • Micro vs Macro Influencers

  • Negotiating with Influencers

  • Influencer Campaign Planning

  • Instagram Collaboration Strategy

  • YouTube Influencer Marketing

  • Tracking ROI from Influencers

  • Case Studies of Successful Campaigns

  • Future of Influencer Marketing

  • Basics of Affiliate Marketing

  • How Affiliate Networks Work

  • Choosing the Right Products

  • Creating Affiliate Links

  • Affiliate Marketing Strategies

  • SEO for Affiliate Blogs

  • Social Media for Affiliate Marketing

  • Tracking Affiliate Sales

  • Affiliate Disclosure Rules

  • Tools for Affiliate Marketers

  • Understanding E-Commerce Models

  • E-Commerce SEO

  • Google Shopping Ads

  • Social Media for E-Commerce

  • Product Listing Optimization

  • Conversion Rate Optimization (CRO)

  • Customer Journey in E-Commerce

  • Retargeting for E-Commerce

  • Influencer Marketing for E-Commerce

  • Analytics & Reporting

  • Importance of Mobile Marketing

  • SMS Marketing Strategies

  • WhatsApp Marketing

  • Push Notifications

  • App Store Optimization (ASO)

  • Mobile Advertising Campaigns

  • Mobile-Friendly Websites

  • Location-Based Targeting

  • QR Code Marketing

  • Tracking Mobile Campaign Performance

  • Importance of Video Content

  • Video Creation Tools

  • Script Writing for Videos

  • Editing Basics

  • Video SEO

  • Short-Form Video Strategies

  • Live Streaming for Marketing

  • Storytelling in Video Ads

  • Measuring Video Engagement

  • Future of Video Marketing

  • Introduction to Google Analytics

  • Setting up GA for Websites

  • Understanding Metrics & Dimensions

  • Bounce Rate, CTR & Conversion Tracking

  • Goal & Event Setup

  • Funnel Analysis

  • Traffic Source Analysis

  • Audience Insights

  • Using Google Tag Manager

  • Creating Custom Reports

  • What is ORM?

  • Importance of Online Reputation

  • Monitoring Brand Mentions

  • Handling Negative Reviews

  • Social Media Crisis Management

  • Creating a Positive Online Image

  • ORM Tools & Platforms

  • Role of SEO in ORM

  • Brand Protection Strategies

  • Case Studies of ORM

  • Introduction to Freelancing Platforms

  • Creating Freelancer Profile

  • Digital Marketing Projects in Demand

  • Bidding & Proposal Writing

  • Pricing Strategies

  • Portfolio Building

  • Client Communication Skills

  • Handling Payments & Contracts

  • Long-Term Client Retention

  • Scaling Freelance Business

  • Canva for Creatives

  • SEMrush for SEO

  • Buffer & Hootsuite for SMM

  • Mailchimp for Email Marketing

  • Google Analytics & Tag Manager

  • HubSpot CRM

  • Ahrefs for Keyword Research

  • Ubersuggest for Beginners

  • Zapier for Automation

  • Free AI Tools for Marketing

Why Choose ICC Computer Centre, Dwarka Mor?

  • Experienced & certified trainers

  • 100% practical training on latest Digital Marketing 

  • Small batches for personal attention

  • Free study material & practice exercises

  • Flexible timings (Morning/Evening/Weekend)

  • Location advantage: Just 2 min walk from Dwarka Mor Metro Station

Who Can Join This Course?

  • Students from commerce or non-commerce background
  • Job seekers looking for accounting roles
  • Small business owners who want to manage accounts themselves
  • Professionals who want to upgrade skills

Course Duration & Mode of Learning

  • Duration: 6 months (can be customized)
  • Mode: Classroom training at Dwarka Mor + Online classes available
  • Flexible batch timings (morning/evening/weekend)

Career Opportunities After the Course

    • Digital Marketing Executive – Managing online campaigns and brand presence.

    • SEO Specialist – Improving website rankings on search engines like Google.

    • Social Media Manager – Handling brand promotion on Facebook, Instagram, LinkedIn, Twitter, etc.

    • Google Ads / PPC Specialist – Running paid ad campaigns on Google & other platforms.

    • Content Marketing Executive – Creating blogs, articles, and content strategies.

    • Email Marketing Specialist – Designing and managing email campaigns.

    • Web Analytics Expert – Analyzing campaign performance with Google Analytics & other tools.

    • Affiliate Marketer – Earning income by promoting third-party products/services.

    • E-commerce Marketing Specialist – Promoting online stores and boosting sales.

    • Freelancer / Digital Consultant – Working independently with clients worldwide

FAQs (Frequently Asked Questions)

1. Do I need technical knowledge for this course?

  • No, basic computer knowledge is enough. All concepts are taught from scratch.

  • SEO, Google Ads, Social Media Marketing, Email Marketing, Content Marketing, Affiliate Marketing, and Web Analytics.

  • Absolutely! Business owners can promote their products/services online without depending on agencies.

  • Yes, ICC Computer Centre provides career guidance, interview preparation, and placement support.

Enroll Now at ICC Computer Centre (Dwarka Mor, Uttam Nagar)

Scroll to Top